Upcoming & Past Training

(Oct 2020) Competing in the Digital Economy: Platform Revolution & Breakthrough

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Digital Leadership Training Series:
Competing in the Digital Economy: Platform Revolution & Breakthrough Training Programme




What is a platform?  

What do these top companies like Alibaba, Amazon, Apple, Facebook, Google, Netflix, Tencent and Ctrip have in common? Apart from being the world’s highest valuated businesses, they are the world’s most influential platforms.

Defining platforms

Source: https://www.launchworks.co/platform-strategy-illustrated/

By operating as open ecosystems, companies match suppliers of products, services, or content to consumers, and gain enormous value and market share.  These companies, known as multilateral platforms, act as intermediaries, connecting service providers and users to serve users of different needs.

Platform is disrupting all walks of life around the world and playing a key role in the success or failure of enterprises

The next generation of Fortune 500 companies in the decade of 2020 will be mostly platform-based business.  Platforms, a near-monopolistic business model, are quietly taking over the global economy.  Today’s more than $1 billion “unicorn” start-ups, such as Airbnb, Grab, Robinhood, Spotify and more, are mostly platforms.  These platforms make much of their money not by what they sell but by facilitating the interactions or transactions of others.  More importantly, they are experts in delivering great customer experience and monetizing the data captured in their platforms.

Traditional product manufacturers, brands and intermediaries (or “the middleman”) in all major industries are being seriously disrupted by these platforms.  Their competitiveness and even survival are highly questionable if they don’t act now in a right way.  Platform owner is on the driver seat while the rest are just the passengers with not much bargaining power on their pockets.

Why do business leaders have an urgency to formulate a winning platform strategy for their companies?

Building a successful platform like Alibaba, Amazon, Uber, Ctrip, have lots of challenges. There are countless ways to fail it. While there are many ways to seed users into a platform, the strategies all have the potential to backfire.

Source: https://www.launchworks.co/platform-strategy-illustrated/

Rather than having a feature mindset in traditional product or middleman businesses, business leaders in digital economy need to have a seeding mindset.  However, recruiting a popular user to kickstart the platform and draw other users can backfire if that user violates the platform’s governance.  For instance, how well a driver in Uber’s platform behaves on that Uber ride may cause a big impact to Uber’s success.  Focusing on low prices or free services can backfire when users become accustomed to and anchored on that low price for the long run.  The list of challenges goes on.  Business leaders need to overcome these challenges or the platform will fail.  Every business leader today, no matter they are in traditional companies or existing platforms, has an urgency to formulate a winning and sustainable platform strategy for their company.


What will the course participants learn from the programme?

The programme will prepare the participants to lead their organization’s platform strategy.  The participants will learn about where their company fits best within a platform ecosystem and formulate a winning strategy for their companies.

The learning outcomes of the programme are as follows:

  1. Learn about the disruptiveness and dominance of the platform in the new economy
  2. Use the platform to create value for customers and their ecosystems
  3. Formulate platform strategies to compete effectively with other major platforms
  4. Ways and best practices for transforming from traditional product companies to platforms
  5. Build the right platform governance and sustainably develop the platform
  6. Master the key technologies of the platform to build the advantage for the platform


This programme is designed for leaders in platform organizations or in the traditional firms that must compete with them.  C-suite, sales and marketing managers, operations managers, technology officers and R&D in all industries are welcome.

No pre-requisite is required.


DR. TOA CHARM  湛家揚博士

  • Associate Professor, CUHK Business School
  • Chairman of Dr. Charm & Co. and OpenCertHub
  • Former Chief Public Mission Officer, Cyberport Hong Kong
  • Former Executive: HSBC, IBM, Oracle and Jardine Pacific
  • Chief Judge, 2020 & 2019 HK ICT Awards – FinTech
  • FinTech Advisory Panel, Hong Kong Institute of Bankers


Day 1

Day 2

1.  Disruptive platform business model

–      The dominance of the platform
–      A new competitive landscape
–      Marketing 4.0

5. Transiting from a traditional product company to a platform

–      Should we be a platform?
–      From product to platform
–      Managing the co-opetition with the platform

2. The core concept of the platform

–      Value Chain and Economies of Scale
–      Network Effect, Ecosystem & Community
–      Open Innovation and Value Co-creation

6. Platform governance

–      Regulatory and policy development
–      Social contribution and impact
–      Data privacy and intellectual property


Fireside Chat with Platform Leaders and Start-ups
“From Ideas to Business Impact”

What are the pros and cons of becoming a platform company?
How do you build, operate, and sustainably develop your platform business?


3. Winning in the platform competition

–      Monetization and pricing
–      Chicken-n-Egg challenge
–      Competition between platforms
–      Platform performance measurement and management

7. Key technologies for the platform

–      Application programming interface (API)
–      Big Data
–      IoT
–      Cybersecurity

4. Case discussion


 8. The future of the platform


14 & 15 October 2020 (Wed & Thu)

14 September 2020

2 days (6 hours per day)

Lectures, guest sharing, cases study, panel discussions

English / Chinese

Executive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese  University of Hong Kong (Shatin Campus)

HK$16,500 (including course materials, refreshments and lunch)

  • Early Bird offer: HK$15,500 (register by 14 August 2020)
  • “Learn together” offer: HK$15,500 (enroll in the same programme with friends)
    Remarks: Two applicants must enroll together at the same time in the same programme. Therefore, this offer does not apply when enrollment of two participants at different times or for different programmes.
  • Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
  • Corporate rate: please contact our education professionals for details


CUHK Business School
Miss Teresa Chung
Phone: (852) 3943 4413
Email: [email protected]


Executive Diploma in ASEAN Entrepreneurship & Market Development (2nd Cohort) 東盟創業與市場拓展行政人員文憑 (第二班) English Version 此課程適合有興趣將業務拓展到東盟地區或到東盟地區工作的商務人士、創業家和專業人員。 課程將會探討和分析東盟國家的投資生態系統和營商環境,助你在籌劃業務時充分掌握當地情況。 網上報名 為何選擇東盟? 近年東盟的增長驅動了不同行業的供應和需求,包括製造、建築、貿易、零售、當然還包括創科。東盟各國政府積極鼓勵外商投資、發展基礎設施和數字化轉型,推動東盟成為外商直接投資的重要目的地。 擁有5 億人口的東盟地區,是世界第三大人口經濟體以及 2.8 萬億美元的 GDP。 隨著超過5% 的預估年增長率,到 2050 年,東盟預計將超過歐盟和日本,成為世界第四大經濟體,僅次於中國、印度和美國。 東盟有超過8 億35 歲以下的人口(佔總人口的 58%),預計到 2030 年東盟的中產階級將達到 3.34 億(佔總人口的 51%) 可持續的城市化進程是東盟人口增長的關鍵因素。據估計,到 2050 年,將近七成的東盟人口會居住在城市地區 (來源: US-ASEAN Business Council) 根據政府工業貿易處的公布,香港與東盟的自由貿易協定(FTA)和投資協定(IA)已於2021年2月全面生效,讓香港中小企業和科技初創企業能夠進入東盟市場,鼓勵他們在東盟國開拓商機。 課程目標 通過此課程,學員能夠: 了解東盟各國的市場機遇和挑戰 理解東盟地區的消費行為和企業文化 掌握在東盟地區開拓新客戶和尋找當地合作夥伴的不同方法 熟悉並利用創業生態圈中的資源 認識東盟各國政府的招商政策 制定東盟市場的進入市場策略(go-to-market strategy)和行動計劃 課程大綱 日期
Seizing the opportunity in the #ASEAN market was my topic today at #InnoPreneur Meetup of #HKPC. I talked about the growth in ASEAN, opportunities & challenges to enter the market. We introduced the ASEAN #Entrepreneurship & Market Development Executive Diploma Programme jointly organized by HKPC and me. It aims to empower #SMEs & #startups to enter to the ASEAN market. Find out more about the program

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