During the Covid period, eCommerce has experienced significant growth, particularly in the realm of cross-border shopping. The emergence of cross-border eCommerce has become increasingly prominent. In a recent episode (Aug 27, 2023) of the #RTHK #香港電台 program titled “New Management Thinking #管理新思維,” I had the pleasure of hosting Sheldon Li, the Co-founder and CEO of Buyandship, a leading cross-border eCommerce company based in Hong Kong. Our theme was “Opportunities and Challenges of Cross-border eCommerce”.
Sheldon is a serial entrepreneur with a track record of launching successful ventures. He is driven by a strong sense of purpose, aiming to make global shopping as effortless as shopping locally for everyone. Sheldon is not merely a dreamer or an innovator; he takes action and executes his ideas effectively. One of Sheldon’s core characteristics is his unwavering focus on understanding and addressing the pain points of customers.
Sheldon employs a data-driven approach to measure and comprehend customer feedback, constantly striving to improve and innovate based on this information. He said, “If we can’t measure it, we can’t manage it.” I couldn’t agree with that more. His emphasis on customer satisfaction is reflected in their Net Promoter Score ( #NPS), which surpasses industry averages by a significant margin. Many of their customers come through referrals, a testament to the positive experiences they provide.
Sheldon and his two partners adhere to the LCD principle— #Logistics, #Community, and #Data —which serves as their guiding framework in overcoming challenges. Throughout our conversation, Sheldon shared numerous captivating examples and insights that left a lasting impression. They have been applying lots of AI and recently GenAI in customer facing and operational areas.
If you’re interested in delving deeper into the world of cross-border eCommerce and, more importantly, learning how to run a successful startup or adopt a startup mindset, I encourage you to follow the link below to access the replay of our conversation.
https://lnkd.in/gYddhHHW (Aug 27, 2023)
hashtag#Buyandship hashtag#Entrepreneur hashtag#SerialEntrepreneur
hashtag#Startup hashtag#Entrepreneurship
hashtag#eCommerce hashtag#AI hashtag#GenAI
hashtag#CrossBorder hashtag#CrossBorderEC
hashtag#CUHKEMBA hashtag#CUHKMBA
CUHK EMBA CUHK MBA CUHK Business School
Comments are closed.