SocialMedia

Our 3rd #InnoPreneur Forum finally went f2f today at #HKPC after the 1st & 2nd forums were online. 150+ audiences physically joined our forum plus those folks through live streaming & online. Our theme was #MarTech. Thanks for the leadership & effort from #HKPC Mohamed Butt, Karen F., Marius Chow & Elly Yip and #HKIM Ivan Wong 陳裕光博士 to co-organize this forum.

I moderated a panel discussion with MarTech gurus Daryl Choy, John Lo #iClick, Edwin Wong #Cloudbreaker and Allen Wong #Deloitte. We talked about how to leverage #BigData in MarTech including #KOL #analytics, #SocialMedia, #Miniprogram, #CustomerJourney, #KPI, etc. We also explored the challenges in adopting & justifying MarTech investment especially in the context of #SME #Digitalization. Really appreciate their sharing. We all learned a lot.

In order to help strengthen the #DigitalLiteracy of the audiences, I presented over 150 complimentary copies of my book #數碼力大提升 to the participants today. I also happily signed my names on the books & took photos with those who received my book.

Glad to see many partners, friends & students of mine were there to support me. Thank you to all. Have a great weekend.

You may review our 1st and 2nd InnoPreneur forums here:

https://lnkd.in/gfCDpmP

https://lnkd.in/gHMn3HV

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#CPAAustralia has released their annual survey “CPA Australia Asia-Pacific Small Business Survey 2020-2021”. It covers 11 economies in the APAC including Hong Kong.

Thanks for Janssen Chan FCPA (Aust.) & my #CUHKMBA student Carmen Pan to invite Ryan Fung from #PAOB & I to join a forum to discuss about technology adoption & applications in HK based on the survey. Close to 500 participants joined the online forum.

Hong Kong SMEs are behind some Asia’s economy in terms of #eCommerce, #SocialMedia and #Innovation. However, those in HK who used #technology in their business & operation have seen significant growth even under the #Covid19.

Apart on leveraging government funding & support on #SME #Digitalization, SME management should not be afraid of technology & think it is a big investment. In today’s digital world, tools are easier to use & learn and it is affordable. More importantly, it is a mindset change & how we adopt changes.

Technology is a new way to solve customer pain points. Knowing & keeping update on what’s available opening up different ways to solve these problems. Good use of technologies can in fact empower SMEs to beat the big guys with rich supply of traditional asset as proven by the #unicorn.

#CPA Australia survey here
https://lnkd.in/g-8AHFR

Keep Reading

(Hong Kong) Face-to-face InnoPreneur Forum in HKPC

(Hong Kong) CPA Australia Asia-Pacific Small Business Survey 2020-2021